If there was a company that has been trying to catch up to the present, it is Kodak. The iconic maker of film cameras has been trying to reinvent itself for sometime to stay relevant. To that end, Kodak thought of doing what everyone is doing. The company launched a smartphone. Behold! The Kodak Ektra.
The phone launched in India for a price of Rs 19,990 and will be a Flipkart exclusive available from 18th July from 4 PM. It was
in US and Europe since last year.
The Kodak branding means the phone is centered around photography. At the heart of the phone is a 21-megapixel fast focus camera with f/2.0 aperture. On the front is a 13-megapixel front camera with f/2.2 aperture and phase detection autofocus.
The phone also sports a custom camera app which comes with a SLR-style scene selection dial that can be controlled using haptic touch. The scenes available for selection include HDR, Landscape, Portrait, Macro, Bokeh, Night-time, Panorama and a smart Auto mode. There is also a manual mode to adjust the aperture, ISO, focus, white balance and shutter speed. There is also support for RAW images.
The camera on the phone also uses ARCSOFT Night Shot technology to apparently take high quality low-light shots. This is achieved by the use of Kodak-certified lens coating that enables more light to reach the sensor without increasing ISO noise, brightening underexposed areas and stabilising blur from slow shutter speeds. Dynamic Focus and Object Tracking give additional control over the camera focus while crisp, clear images are guaranteed through automatic Image Noise Reduction features, reducing the need for extensive post-editing.
On the body of the phone is a dedicated shutter button mimicking the horizontal style of traditional cameras. The device also features a Super 8 app, providing professional effects reminiscent of Kodak’s iconic Super 8 film stocks.
The phone is powered by a 10-core processor by MediaTek coupled with 3GB of RAM and runs on, wait for it, Android 6.0 Marshmallow. The phone is al
with the Snapseed app
editing photos on the go. The phone has 32GB of inbuilt memory which can expanded. The package is powered by a 3,000mAh battery with USB 3.0 Type-C fast charging.